Commercial Strategy
& Execution Advisory

The kind of clarity that only comes from 15+ years inside CPG industry leaders — building teams, shaping commercial strategy, and understanding what it takes to win from the boardroom to the shelf, from production through distribution to delivery, across every channel and customer class. A perspective that can’t be shortcut.

Powered by a New Kind of Team

Experience-led. AI-supported.
Customized to you.

Cutting-edge advances now make it possible to build a custom team of AI agents shaped by real-world commercial leadership. Not generic automation — a team built through the lens of leading sales organizations, developing talent, and working alongside retailers, distributors, bottlers, wholesalers, and brokers. The AI executes. The experience behind it decides what to build, what to look for, and what makes it out the door.

The ACVstrategy Difference
A Different Kind of Advisory

Most CPG brands sit on data they never fully activate. We close the gap by connecting the dots across disparate data sources and turning them into actionable insights you and your retail partners can capitalize on — moving retail relationships from transactional to collaborative, opening new conversations, and unlocking opportunities others miss.

📊

Predictive Over Reactive

We prioritize leading indicators over backward-looking weather reports. Our approach surfaces the signals that drive action.

📶

Streamline. Customize. Elevate.

Patterns accelerate. Streamlining sharpens. Customization elevates. It's a perpetual cycle with every engagement building on the last. A cycle built to raise the bar, not repeat it.

🧭

End-to-End Capability

From executive coaching to dashboard creation to field-level retail training — a single partner who spans strategy through tactical execution.

Value Created
What Changes for You

The measure of our work isn’t what we deliver — it’s what’s different in your business six months later.

🤝

Shelves Won, Not Just Pitched

Distribution gains and off-shelf availability that move the numbers. Aligned internal teams, buyer-ready materials, and a point of view the buyer can’t dismiss. You walk in with insight. You walk out with decisions.

🚀

Launches That Land

Commercial readiness tracked before the product ships. Leading indicators in place, gaps closed early, and the discipline to know whether it’s working — not just hope it is.

💰

Pricing That Moves Units

Elasticity, trade spend, and promo effectiveness backed by math, not instinct. Every price point and promotion tied to a measurable lift — and the discipline to walk away when the numbers don’t work.

📈

Teams That Sharpen With Every Cycle

Executive coaching, retail sales training, and selling story development that compounds. What your team learns in one cycle shows up better in the next.

Leadership
About Daniel Entin
Daniel Entin

Daniel Entin

Founder & Principal Advisor

Every engagement starts with a conversation.

Reach out at info@acvstrategy.com or schedule a 30-minute exploratory call.

Schedule an Exploratory Call

Growth doesn’t come from strategy alone, it comes from how commercial decisions get executed in-market. That perspective has shaped my career at the intersection of commercial strategy and retail execution for CPG food and beverage brands.

Across leadership roles at Keurig Dr Pepper and Nielsen, I’ve built and led national and regional sales teams. I spearheaded numerous category captaincies, led top-to-top retailer negotiations, and architected sales strategies and go-to-market processes that reshaped how commercial teams operated. Along the way, I’ve sat at the table with household-name brands and the retailers that shape where CPG wins or loses. That path covers the full commercial arc, from analytics and category management to sales and route-to-market execution across bottler, distributor, and broker networks.

ACVstrategy is the advisory I built to offer that perspective and rigor to growth-minded brands, pairing commercial judgment with AI-powered execution to deliver customized, brand-specific work at a speed traditional consulting can’t match.

What excites me most is the moment we’re in. Rapidly evolving technology puts capabilities once reserved for billion-dollar brands at the fingertips of those who know where to look. ACVstrategy is built to partner with brands ready to capitalize on it.